For right now though, we'll have to award the winner to Airtable, but that doesn't mean we're not keeping a close eye on what Zapier has up its sleeve.Some of the best moments of my career only happened because I wasn't in a rush. At the rate they are going with AI, alongside Tables and Interfaces, we wouldn't be surprised if we start seeing Airtable vs Zapier actually come up in the conversation in the future in the No-Code Builder space along with the Database space. We're seeing Zapier slowly outgrow even just the integration world, and actually evolve into one of the best no code tools on the market. This is something we applaud, and have been quite impressed by. In recent months, Zapier has gone incredibly deep into leveraging AI like OpenAI to rethink and evolve the integration space as a whole. It really can be bent and molded into what it needs to be. Time and time again, in trying Make, we have found ourselves coming back to Zapier. If anything, it's easy to feel quite overwhelmed when first using Make. Make is more powerful with some inline formulas and other logic power features, but that definitely does not make it easier to use. When comparing Zapier vs Make for example, Make may look more user-friendly and accessible, but we're here to tell you that isn't the case. This is pretty baffling when you really think about it. If you're using a modern software (take any app listed on our site for the most part), and there's sure to be a Zapier connector. While they've had competitors arise over the years like Make, Tray, and Workato, they've managed to build one of the most user-friendly interfaces of them all, along with the largest number of deeply supported apps. Zapier is the most popular integration and automation platform on the market. Determining when you should and shouldn't be using it is probably the most important thing to nail down when determining if Airtable is the right fit for your needs. So it brings with it the same issues we've seen arise with tools like Notion and Coda. With all of that said, there's a fine line between what it is good for, and what it's not good for. I don't think there's one customer we've taken on that we haven't used Airtable with for at least some aspect to their business.Įven if it's just more in the background as an intermediary database, doing data manipulation, allowing for us to more easily pass data between software. With it ultimately just being a database at the end of the day and having such a powerful API, it is the most core tool in our stack. This allows it to be incredibly flexible. You can simply create a new view within an Airtable Base, add filtered logic to it, and set it up so when a new record enters that view, an automation can be triggered. It just does most everything you could want it to do, and it incredibly flexible and easy to work with. On that note, if you're super tempted to use Airtable as your CRM and don't want a more fully-fledged CRM like Copper, you might want to try out Folk instead. That said, we actually named Airtable as one of our 5 Best Copper App Integrations of 2023, so it still serves a purpose even when you're seeing how it might fit alongside your CRM needs.Īirtable is also not a project manager-please stop trying to use it as one □ For instance, Airtable can serve as a fantastic database extension of your lead and customer info. When Not To Use ItĪs much as we don't recommend using Airtable as your CRM, we do believe it serves a place in just about every business. We've done this because it provides way more structure (it being a proper database), while also having an incredibly powerful API (for integrating and automating).Īnd that's where it has some no-code builder functionality, which means with the right guidance, it can even replace more complicated apps lite Submittable (more of an application management software). Sometimes the structure needs to change slightly, but doing so unlocks so much additional functionality. In most cases, it will completely replace the need for Google Sheets, Google Forms, Typeform, Jotform, and other Form software.īelieve it or not, over the past 8+ years, we've actually entirely replaced every single internal Google Sheet with Airtable alternative. If your team is still using Google Sheets (for things outside of company finance reporting like balance sheets, etc.), then we fully encourage you to check out Airtable and to give it a try. Airtable is an incredibly flexible tool that can be used from something as simple as a Google Sheets replacement, all the way up to a no-code builder.Īt a core, it's really just a user-friendly database, similar to that of Coda and even Notion (although those 2 apps both started as more of knowledge base tools first, whereas Airtable has always been first-and-foremost a user-friendly database).
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